Dr. Saher Nabi is an academic leader and strategist dedicated to the intersection of brand integrity and human behavior. Currently serving as Assistant Professor and Head of Foundation, she specializes in creating educational frameworks that bridge the gap between academic theory and industry application.

Dr. Saher earned her PhD for her research titled, "The Impact of Ethical and Sustainable Brand Narratives on Consumer Trust and Loyalty." Her work provides a critical roadmap for how modern organizations can leverage authentic storytelling to foster deep rooted consumer advocacy in an era of skepticism.

Areas of Expertise

• Marketing & Sustainable Branding: Building long-term equity through ethical narratives.
• Corporate Social Responsibility: Aligning business goals with social impact.
• Applied Learning for Growth: Designing experiential education models that drive professional development.
• Narrative Architecture: Exploring how the structure of stories shapes consumer psychology and organizational culture.