Post-Graduate Diploma in Digital Marketing Strategies, Dubai| Amity University Dubai

Post-Graduate Diploma in Digital Marketing Strategies mob

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Post-Graduate Diploma in Digital Marketing Strategies

Duration

1 Year

Total Credit Hours

Class Commencement

September 2024
January 2025

Yearly Fees

AED 13,920 / USD 3,840

Duration

1 Year

Class Commencement

September 2024
January 2025

Yearly Fees

AED 13,920 / USD 3,840

Total Credit Hours

The Postgraduate Diploma in Digital Marketing Strategies at Amity University Dubai develops learners' ability to formulate digital marketing strategies and measure their impact within the framework of an enterprise's strategic goals.

Our graduates will acquire the skills to target a demographic audience and communicate with them effectively.

The Postgraduate Diploma in Digital Marketing Strategies is an online programme, delivered in an asynchronous format, where the courses are delivered in a self-paced format.

This course contains 27 credit hours spread over one year, which are 24 course-based credits and a 3 credit capstone project.

Programme Learning Outcomes

On successful completion of the Postgraduate Diploma in Digital Marketing Strategies, the graduate will be able to:

1. Knowledge

Demonstrate advanced specialized knowledge of digital marketing concepts, strategies and tools, and their application to business contexts.
Demonstrate understanding of current research concepts in digital marketing strategies and their application to digital marketing contexts.

2. Skills

Solve complex digital marketing strategies problems in a range of contexts.
Propose digital marketing strategies based on appropriate selection of information technology tools.
Communicate a clearly articulated position orally and in writing using appropriate media.

3. Competence

Autonomy and Responsibility
- Lead technical teams as well as collaborate effectively in a team setting.
- Express personal views in a range of digital marketing contexts.
- Take responsibility for developing creative digital marketing sustainable solutions to business challenges.
Self-Development
- Contribute to professional development activities for self and peers.
Role in Context
- Coordinate and support peers’ activities in professional contexts.

Programme Completion Requirements

For Programme Completion Requirements, refer to our Graduate Programme Completion Requirements Policy, which can be downloaded here.

Through this diploma, students are equipped with all the technical know-how of digital marketing and managerial skills with complete practical training and approach.

Students will become eligible for senior marketing positions including:

Marketing Director
Chief Marketing Officer
Digital Marketing Specialist
Branding Director
Social Media Director

PGDM 510 Digital Strategy and Planning

Digital marketing is instrumental to the success of a business’s growth, establishing strong online presence, and achieving sustainable competitive advantage. Students will develop an in-depth understanding of the dynamic online market environment, digital channels and campaigns, marketing mix and relationship marketing. Through projects, hands-on activities and case studies, students acquire a comprehensive knowledge of an integrated digital marketing strategy from formulation to implementation.

MRKT 540 Consumer Behaviour and Insights

In the modern marketing era, customers are influencing business strategies. There is a pressing need to assess factors influencing buyer behaviour to develop profitable customer-driven strategies. Students will develop in-depth knowledge of consumer perception, learning, attitude, and personality. They will also learn about social and cultural factors affecting consumer behaviour. Through case studies, research projects and group discussions, students will be equipped with the necessary marketing skills to enhance customer experience.

PGDM 520 Strategic Social Media Marketing

The use of social media in marketing has strategic significance in the creation, communication, and delivery of value to customers. Students learn fundamental concepts of social media marketing that drive social media engagement, generate more leads, spread brand awareness, and help in reputation management. Through case discussions, hands-on activities and projects, students will develop integrated social media marketing strategies across various social media platforms.

PGDM 530 Digital Entrepreneurship

Leveraging digital technology is viewed as an opportunity to revolutionize entrepreneurship. Students learn to select digital business ideas, create business design, and develop digital prototype of businesses. Through hands-on projects and case studies, students will develop analytical and digital entrepreneurial skills needed to successfully launch new digital business ventures.

PGDM 540 Digital Leadership

Digital leadership is vital for incorporating emerging technologies within the existing organization structure for delivering value to internal and external customers. Students explore the role and significance of digital leadership in the era of digital transformation by developing insight into business model innovation and change management processes. Through projects and case studies, student will get exposure to real life leadership challenges and best practices in digital global environment.

PGDM 550 Digital Business Analytics

The digital transformation of products and services is dramatically changing the existing economic system. The analysis of web-related information provides company with new and valuable source of information. Students will have a clear and complete understanding of data mining process, dimension reduction techniques, regression models, performance evaluation and social media analysis. Through software Python/R students, group activities, projects and case study students will learn to identify, evaluate, and capture business analytics opportunities to improve business performance.

PGDM 560 Search Engine Optimization

Search Engine Optimization (SEO) is critical for increasing visibility of a website to attract customers. Students develop insight into the concepts and learn the skills of Search Engine Optimization that help them to put their website at the top of search engine. They learn the basics of website development, on-page optimization, off-page SEO and methods of measuring outcome of SEO efforts. Through practical assignments, projects and case studies, students develop competency to organically increase traffic of the website.

PGDM 570 Content Marketing

A successful business in digital ecosystem calls for an effective content creation and planning as a productive marketing strategy. Students develop competency and skills for creating compelling, targeted, and measurable marketing content across various digital marketing channels. They further learn to assess buyer journey and evaluate user experience. Through real life digital projects, case studies, popular content creation tools and techniques, students develop the ability to measure success of the content marketing strategy.

PGDM 580 Capstone Project

Capstone projects are important indicators of students’ learning. Students are introduced to essential research elements and data collection tools (1 credit-hour). This is followed by conducting a comprehensive project (2 credit-hours) focusing on applying digital marketing tools and techniques to develop research-based concrete solutions to digital marketing problems. Lectures, discussions, site visits and faculty support are used to equip students with critical thinking and research skills needed to carve a successful career in the digital world.

Admission requirements
Application Procedures

Entry Requirements

Regular admission is granted to applicants who have fulfilled the following requirements:

Programs	Eligibility Criteria for Bachelors	English Proficiency Test
Masters of Business Administration Concentrations Business Analytics Logistics and Supply Chain Management Executive Masters of Business Administration Post Graduate Diploma in Digital Marketing Strategies	Direct Admission CGPA - 3.0 on a 4.0 scale Conditional Admission CGPA - 2.0-2.99 or equivalent	Direct Admission EmSAT: 1400 IELTS : 6.0 IBT : 79 CBT : 213 PBT : 550 Conditional Admission EmSAT : 1250 IELTS : 5.5 IBT : 71 CBT : 197 PBT : 530

Notes

Entry to Amity University Dubai’s Postgraduate Diploma is largely based on evidence of a capacity to undertake higher degree studies. Admission is granted to applicants with a Bachelor Degree with a minimum GPA of 2.0 on a scale of 4.0 or equivalent from a University that is recognized by the Ministry of Higher Education in the UAE, and a minimum TOEFL score of 550 (213 CBT/79 iBT) or IELTS academic (minimum band of 6.0) or an equivalent score on an internationally recognized test. Students who have completed undergraduate education in a university where English is the medium of instruction can be exempted from the English language requirement subject to satisfactory evidence being vetted by Admissions. At the discretion of Admissions and the relevant school, applicants who fall short of meeting the 2.0/4.0 GPA (but not less than 1.3/3.0) or the English proficiency requirement might be granted “probationary” admission but can only register for a total of 6 credits in their first semester. Students should score 2.5/4.0 on all registered courses to remove the “probationary” status and be permitted to register in future courses. In addition to above listed requirements, applicants should successfully pass an interview with an ad-hoc Committee from the relevant school.

Entry Requirements

Eligibility Criteria: A bachelor’s degree earned in a discipline appropriate for this course with a minimum CGPA of 3.0 on a 4.0 scale or its equivalent from a University recognized by MOE in the UAE. English language proficiency is a must through IELTS, TOEFL or any internationally recognized test approved by MOE in UAE.

For Postgraduate applications, a copy of your grade X and XII results or equivalent secondary school exam results and a copy of your undergraduate degree certificate including course transcripts.

Your completed Interview Assessment form (hyperlink).

Supporting documents

Complete the application form and submit it together with the below documents to admissions@amityuniversity.ae:

A jpeg of a recent passport photograph
For UAE residents, a copy of your Emirates ID and Visa page plus a copy of your sponsoring parent's Passport.

All our business degrees are accredited by the Commission for Academic Accreditation (CAA) of UAE’s Ministry of Education, licensed by the Knowledge and Human Development Authority (KHDA).