![]() Programme Duration1 year |
![]() Semesters2 |
![]() LevelPost Graduate |
Eligibility Criteria: A bachelor’s degree earned in a discipline appropriate for this course with a minimum CGPA of 3.0 on a 4.0 scale or its equivalent from a University recognized by MOE in the UAE. English language proficiency is a must through IELTS, TOEFL or any internationally recognized test approved by MOE in UAE.
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![]() Academic Year2022-2023 |
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![]() Fees per yearAED 13,920 + 5% VAT |
The Post-Graduate Diploma in Digital Marketing Strategies at Amity Business School Dubai develops a learners’ ability to formulate digital marketing strategies and measure their impact within aframework of the strategic goals of an enterprise. Our graduates possess the personal and technical skills to target a demographic audience and communicate with them effectively.
The Post-Graduate Diploma in Digital Marketing Strategies is an online asynchronous program consisting of 27 credit-hours spread over one year (24 course-based credits and a 3 credits capstone project).
POSTGRADUATE
DIPLOMA IN DIGITAL MARKETING STRATEGIES |
PGDDMS |
|||
|
COURSE
CODE |
COURSE # |
COURSE
TITLE |
CR |
FALL |
PGDM |
510 |
Digital
Strategy and Planning |
3 |
MRKT |
540 |
Consumer
Behavior and Insights |
3 |
|
PGDM |
520 |
Strategic
Social Media Marketing |
3 |
|
PGDM |
530 |
Digital
Entrepreneurship |
3 |
|
PGDM |
540 |
Digital
Leadership |
3 |
|
TOTAL
SEMESTER 1 |
15 |
|||
SPRING |
PGDM |
550 |
Digital
Business Analytics |
3 |
PGDM |
560 |
Search
Engine Optimization |
3 |
|
PGDM |
570 |
Content
Marketing |
3 |
|
PGDM |
580 |
Capstone
Project |
3 |
|
TOTAL
SEMESTER 2 |
12 |
|||
GENERAL TOTAL |
27 |
|||
Course-Based
Credits |
24 |
|||
Capstone
Project |
3 |
|||
GENERAL TOTAL |
27 |