Post-Graduate Diploma in Digital Marketing Strategies

Post-Graduate Diploma in Digital Marketing Strategies

Post-Graduate Diploma in Digital Marketing Strategies

Programme Duration

Programme Duration

1 year

Semesters

Semesters

2

Level

Level

Post Graduate

Eligibility Criteria: A bachelor’s degree earned in a discipline appropriate for this course with a minimum CGPA of 3.0 on a 4.0 scale or its equivalent from a University recognized by MOE in the UAE. English language proficiency is a must through IELTS, TOEFL or any internationally recognized test approved by MOE in UAE. 
Academic Year

Academic Year

2022-2023

Fees per year

Fees per year

AED 13,920 + 5% VAT

Mission Statement

The Post-Graduate Diploma in Digital Marketing Strategies at Amity Business School Dubai develops a learners’ ability to formulate digital marketing strategies and measure their impact within aframework of the strategic goals of an enterprise. Our graduates possess the personal and technical skills to target a demographic audience and communicate with them effectively.

Educational Aim of the Program

The Postgraduate Diploma in Digital Marketing Strategies at Amity Business School Dubai aims at:

  • Imparting theoretical and practical knowledge of digital marketing concepts and tools to learners
  • Developing students’ skills and abilities to solve complex digital marketing problems and to propose digital marketing strategies.
  • Developing autonomous learners who are able to express themselves responsibly and lead digital marketing technical teams.

Structure and Duration

The Post-Graduate Diploma in Digital Marketing Strategies is an online asynchronous program consisting of 27 credit-hours spread over one year (24 course-based credits and a 3 credits capstone project).

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