Post-Graduate Diploma in Digital Marketing Strategies

Academics

Post-Graduate Diploma in Digital Marketing Strategies

Programme Duration 1 year	Semesters 2	Level Post Graduate
Eligibility Criteria: A bachelor’s degree earned in a discipline appropriate for this course with a minimum CGPA of 3.0 on a 4.0 scale or its equivalent from a University recognized by MOE in the UAE. English language proficiency is a must through IELTS, TOEFL or any internationally recognized test approved by MOE in UAE.		Academic Year 2022-2023
		Fees per year AED 13,920 + 5% VAT

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Mission Statement

The Post-Graduate Diploma in Digital Marketing Strategies at Amity Business School Dubai develops a learners’ ability to formulate digital marketing strategies and measure their impact within aframework of the strategic goals of an enterprise. Our graduates possess the personal and technical skills to target a demographic audience and communicate with them effectively.

Aim of the Program

The Postgraduate Diploma in Digital Marketing Strategies at Amity Business School Dubai aims at:

Imparting theoretical and practical knowledge of digital marketing concepts and tools to learners
Developing students’ skills and abilities to solve complex digital marketing problems and to propose digital marketing strategies.
Developing autonomous learners who are able to express themselves responsibly and lead digital marketing technical teams.

Structure And Duration

The Post-Graduate Diploma in Digital Marketing Strategies is an online asynchronous program consisting of 27 credit-hours spread over one year (24 course-based credits and a 3 credits capstone project).

Program Structure

POSTGRADUATE DIPLOMA IN DIGITAL MARKETING STRATEGIES				PGDDMS

	COURSE CODE	COURSE #	COURSE TITLE	CR
FALL	PGDM	510	Digital Strategy and Planning	3
	MRKT	540	Consumer Behavior and Insights	3
	PGDM	520	Strategic Social Media Marketing	3
	PGDM	530	Digital Entrepreneurship	3
	PGDM	540	Digital Leadership	3
			TOTAL SEMESTER 1	15
SPRING	PGDM	550	Digital Business Analytics	3
	PGDM	560	Search Engine Optimization	3
	PGDM	570	Content Marketing	3
	PGDM	580	Capstone Project	3
			TOTAL SEMESTER 2	12
			GENERAL TOTAL	27

			Course-Based Credits	24
			Capstone Project	3
			GENERAL TOTAL	27