Dr. Kamaladevi Baskaran is an accomplished professional with 18 years of experience in industry and academia. She is currently the programme leader for MBA, EMBA & BBA 3C at Amity Business School, Amity University Dubai. Dr. Baskaran is a highly qualified professional with a Doctor of Philosophy in Management from Bharathiar University, India, and an Executive Education in Business Analytics from Wharton School at the University of Pennsylvania, USA.  

Before joining Amity University Dubai, she worked as the Director at Zelus International, Dubai, UAE. She has more than 45 research publications in peer-reviewed journals and conference proceedings, three books published in marketing and business analytics, and a patent on an online security verification model to validate e-commerce payment gateways for secure electronic transactions.

Her research interests lie in market research, business research methods, business analytics, entrepreneurship, and e-commerce.  

  • Executive Education in Business Analytics: From Data to Insights from The Wharton School of the University of Pennsylvania
  • Doctor of Philosophy in Management, Bharathiar University, India
  • Master of Philosophy in Management, Dravidian University, India
  • Master of Business Administration, Bharathidasan University, India
  • Bachelor’s in Commerce, University of Madras, India

  • Kamaladevi, B. (2022). An Online Security Verification Model to validate e-commerce Payment Gateway for Secure Electronic Transaction. Office of the Controller General of Patents, Designs and Trademarks. The Patent Office Journal No. 31/2022 dated 05/08/2022. https://search.ipindia.gov.in/IPOJournal/Journal/Patent
  • Baskaran, K. (2022). E-Consumer Behavioral Analytics: Paradigm Shift in Online Purchase Decision Making. In P. Keikhosrokiani (Eds.), Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era(pp. 192-209). IGI Global. https://doi.org/10.4018/978-1-6684-4168-8.ch009
  • Ashok S., Baskaran K. (2022). The Prominence of Corporate Governance in Banking Sector with Reference to UAE. In: Ranganathan G., Bestak R., Palanisamy R., Rocha AÃÅ. (eds) Pervasive Computing and Social Networking. Lecture Notes in Networks and Systems, vol 317. Springer, Singapore. https://doi.org/10.1007/978-981-16-5640-8_33
  • Majji K.C., Baskaran, K. (2021). Artificial Intelligence Analytics-Virtual Assistant in UAE Automotive Industry. In: Suma V., Chen J.IZ., Baig Z., Wang H. (eds) Inventive Systems and Control. Lecture Notes in Networks and Systems, vol 204. Springer, Singapore. https://doi.org/10.1007/978-981-16-1395-1_24
  • Baskaran, K and Rajavelu, S. (2020). Digital Innovation in Industry 4.0 Era - Rebooting UAE's Retail, IEEE 2020 International Conference on Communication and Signal Processing (ICCSP), pp. 1614-1618, doi: 10.1109/ICCSP48568.2020.9182301

  • Supervisor for MBA Dissertation and Summer Internship reports 
  • Approved Ph.D. guide in Amity University Dubai 

  • Member - American Management Association 
  • Member - Amity University Network Research Labs 
  • International Executive and Advisory Member - Governing Council of Crown Point Educational Institutions, Nigeria 
  • Advisory Board Member - Chartered Institute of Education and Training Professionals, UK 
  • Certified Mendeley Advisor 

  • QAM603 Business Research Methods 
  • QAM202 Research Methodology 
  • SCM612 Data Visualization and Analytics 
  • MKTG715 Direct Marketing 
  • SCM718 Entrepreneurship and Value Enhancement 
  • POM701 Technology Management and Innovation 
  • POM203 Fundamentals of Project Management 

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