Bachelor of Fine Arts in Digital Media and Communications

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Bachelor of Fine Arts in Digital Media and Communications

Duration

4 Years

Total Credit Hours

120

Class Commencement

January 2025

Yearly Fees

AED 63,000 / USD 17,400

Duration

4 Years

Class Commencement

January 2025

Yearly Fees

AED 63,000 / USD 17,400

Total Credit Hours

120

Discover the dynamic world of digital media through our Bachelor of Fine Arts in Digital Media and Communications at Amity University Dubai. The programme prepares you for a career in the digital and communication industries.

Throughout the programme, you'll learn to create and manipulate digital content, understand communication theories in the digital age, and develop integrated communication strategies. Gain insights into business dimensions of communication and acquire skills to analyse information, apply creative methodologies, and measure strategy efficiency.

Ideal for those passionate about human interaction, this degree allows you to make a meaningful impact on brands and companies in today's hyper-connected world.

Programme Learning Outcomes

Upon successful completion of the Bachelor of Fine Arts in Digital Media and Communications, the students should be able to:

1. Knowledge

Understand mass media concepts, production processes, approaches, and theories.
Identify the diverse allied disciplines in multimedia story creation.

2. Skills

Use software applications and equipment to create, record, and edit media content.
Apply research methods to gather information from credible sources and present it ethically in print and audiovisual forms.
Interpret complex arguments and communicate them effectively on varied platforms.

3. Competences

Autonomy and Responsibility
- Work efficiently as an individual or in team settings to produce creative media outputs using the latest media technologies.
- Perform a variety of roles connected with media productions on different platforms.
Role in Context
- Independently gather, organise and arrange information to formulate complex arguments and communicate them fluently.
- Utilise media for larger social good in partnership with other stakeholders.
Self-Development
- Take responsibility to contribute toward professional practice and undertake further learning.

Programme Completion Requirements

For Programme Completion Requirements, refer to our Undergraduate Programme Completion Requirements Policy, which can be downloaded here.

Click here to learn more about our course description.

With a Bachelor of Fine Arts in Digital Media and Communications degree, you will have the potential to pursue many exciting careers, including:

Brand Manager
Corporate Communication Manager
Marketing Communications Specialist
Digital Media Specialist
Social Media Specialist
Digital Content Producer
Journalist

FALL

MDIA 101 Introduction to Storytelling (3 credits)

MDIA 105 Basics of Camera Techniques (3 credits)

BDMC 101 Understanding Media (3 credits)

ENGL 102 English for Academic Writing (3 credits)

GENE 120 Islamic Culture (3 credits)

SPRING

BDMC 201 Writing for Print (3 credits)

MDIA 201 Postproduction for Moving Images (3 credits)

HAAS 101 Media Literacy (3 credits)

COMM 105 Public Speaking (3 credits)

ARAB 102 Arabic Language (3 credits)

FALL

MDIA 203 Advertising (3 credits)

FILM 202 Digital Photography (3 credits)

BDMC 301 Radio Programming and Production (3 credits)

HAAS 201 Practicing Sustainability (3 credits)

GENE 210 UAE Studies (3 credits)

SPRING

MDIA 207 Media Ethics, Laws, and Regulations (3 credits)

ANIM 302 Graphic Design (3 credits)

BDMC 304 Public Relations and Corporate Communication (3 credits)

HAAS 204 Life and Future Skills (3 credits)

Open Elective 1 (3 credits)

FALL

BDMC 308 Media and Society (3 credits)

FASH 435 Digital Marketing (3 credits)

BDMC 312 Social Media and Content Creation (3 credits)

HAAS 301 Research Methods and Data Analysis (3 credits)

GENE 340 Innovation, Entrepreneurship and Sustainability (3 credits)

SPRING

BDMC 316 Global Media and Culture (3 credits)

BDMC 401 Communication for Development (3 credits)

BDMC 405 Emerging Media Platforms and Audiences (3 credits)

BDMC 410 Urban Radio and Podcasting (3 credits)

BDMC 415 Multimedia Campaigns (3 credits)

INTERNSHIP
HAAS 340 Internship (3 credits)

FALL

FILM 407 Advertising & Corporate Film Production (3 credits)

GENE 440 Ethics and Professional Responsibility (3 credits)

Major Elective 1 (3 credits)

Major Elective 2 (3 credits)

Major Elective 3 (3 credits)

SPRING

Project (3 credits)

Major Elective 4 (3 credits)

Major Elective 5 (3 credits)

Open Elective 3 (3 credits)

Admission Requirements

Entry to the Bachelor of Fine Arts in Digital Media and Communications Programme requires students to have attained the General Education Secondary School Certificate (G 12) or equivalent.

In addition to achieving a minimum high school average of 60%, all applicants must provide:

- Evidence of English language proficiency that is equivalent to an EmSAT minimum score of 1100 or other internationally recognised tests that are approved by the Ministry of Education in the UAE (e.g. TOEFL 500, TOEFL iBT 61, TOEFL CBT 173, IELTS Academic 5.0, etc.). Applicants not achieving this score are advised to take an English preparatory intensive course at Amity University Dubai but cannot be admitted to their chosen programmes until evidence of fulfilling this requirement is provided.

- Evidence of Arabic subject proficiency. This can be in the form of:

‘EmSAT Achieve’ minimum score of 500 in Arabic language, or Grade 12 subject scores in the Arabic language that are equivalent to 60% and attained at a school system with centralised examination structure such as – but not limited to – the British system, the International Baccalaureate system, or the Emirati school system, or
A score of 60% in the Arabic language on placement tests conducted by Amity University Dubai approved by the UAE Ministry of Education, or
Equivalent scores on other internationally recognised tests that are approved by the UAE Ministry of Education.

Non-native Arabic applicants shall register for a non-credited basic remedial Arabic language course at Amity University Dubai.

Conditional admission can be allowed for not achieving the Arabic language proficiency score. In this case, students shall register for the University’s non-transferrable remedial Arabic language course. Conditionally accepted applicants are permitted to register in regular courses not requiring this remedial course as a pre-requisite. Moreover, applicants whose minimum high school average is less than 60% may be given conditional admission provided they register in three remedial courses to be determined according to their grades on relevant subjects in the high school certificate.

The Bachelor of Fine Arts in Digital Media and Communications degree is accredited by the Commission for Academic Accreditation (CAA)* of UAE’s Ministry of Education.

*Accreditation valid until 15th June 2028.