The Bachelor of Business Administration (BBA) degree at Amity Business School Dubai equips students with the knowledge and skills to navigate the modern business environment.
Our graduates are critical thinkers, assertive communicators, and lifelong learners who can conceptualise new ideas and transform them into viable business opportunities.
When you study BBA at Amity University Dubai, you'll not only get a well-rounded view of international business and business operations, but you'll also have the opportunity to gain practical experience through internship programmes. You'll get the chance to learn in a multicultural setting and in one of the leading business centres in the world, which will familiarise you with international business practices.
The degree consists of 123 credit hours spread over four years. Students can complete these hours in less than four years, subject to registering for 6 credit hours during the summer terms.
Students can opt for a general BBA degree or a BBA with a specialisation in Marketing, Human Resource Management, International Business, or Family Business and Entrepreneurship.
General BBA: The General BBA is tailored for students who prefer not to specialise in a particular business area but want a broader range of courses for a more comprehensive management education. Many business roles value the diverse skills that a generalist can provide, making the General BBA a smart option.
This programme offers a fundamental understanding of business administration and managerial studies without delving deeply into specialised subjects. It's a popular choice for students aiming to become entrepreneurs or diversify their careers.
While gaining thorough business knowledge, students also develop professional skills highly sought after by employers, including effective communication, problem-solving, and teamwork.
A BBA degree covers essential topics such as marketing, accounting, strategic management, human resources management, and organisational behaviour.
BBA with a specialisation in Marketing: A BBA focusing on Marketing explores various business management concepts and strategies for the market. This specialisation introduces students to key marketing ideas and principles, equipping them for careers in the business and marketing sector.
Marketing plays a vital role in the success of any business. In today's fiercely competitive global business
landscape, strategically positioning products, services, and brands is crucial for the sustainability and growth of
almost all organisations. Forward-thinking organisations need marketing strategies that align with consumer
demands, establish a competitive edge, and improve financial performance.
A BBA specialising in Marketing will prepare you to thrive in the constantly evolving global business environment
by comprehensively understanding all aspects of an organisation's marketing function. You'll be exposed to
current theories and practices in consumer behaviour, marketing research, sales, retailing, advertising and promotion,
branding, and e-marketing.
BBA with a specialisation in Human Resource Management: Human Resources is crucial for organisations to attract and keep the right people. This makes Human Resource professionals one of the top five in-demand professions. The BBA specialising in Human Resource Management equips students to efficiently handle human resources functions in any organisation. Learning about human resources within a business context provides the best preparation for a career in this field.
BBA with specialisation in Human Resource Management is designed to cultivate skills in strategic and human resource planning, compensation, recruitment, training and development, career planning, organisational effectiveness, employee relations, and collective bargaining.
BBA with a specialisation in International Business: A BBA specialising in International Business focuses on studying global business practices, cross-cultural management, international trade, and finance. Students will explore the legal and political aspects of international business and the cultural and social factors that affect how businesses work in different countries.
Graduates from this programme will be well-prepared for careers in international business, such as managing imports and exports, working in international sales and marketing, or providing consulting on cross-cultural management. They will also have a strong foundation for pursuing advanced studies in international business or related fields.
BBA with a specialisation in Family Business and Entrepreneurship: A BBA specialising in Family Business and Entrepreneurship is created to prepare students for launching their businesses, steering family enterprises, and overseeing new initiatives within established organisations. Throughout this programme, students learn core management topics and select specialised entrepreneurship subjects like creating new ventures, understanding entrepreneurship theory and practices, and innovation.
Graduates are equipped to either work in conventional businesses or initiate their ventures, having gained
proficiency in business and management operations. This specialisation also readies students for careers in
Family Business Management, Marketing Management, Finance Management, and Organisational Behavior.