Dr. Nancy Bouchra Hanna is an accomplished academic focusing on strategy and entrepreneurship. She is an assistant professor and head of industry relations at Amity Business School in Dubai. She is involved in supervising research projects and thesis for MBA and Master of Science students. Dr. Bouchra holds a master's and a PhD in strategic management from the German University in Cairo (GUC) and has published several Scopus indexed papers. Currently, she is co-editing an Emerald publication that explores innovation clusters in the Arab world.

Dr. Bouchra's goal is to promote effective business practices and share her expertise with businesses and organisations. She has received several grants to study financial modelling in Germany and attend international conferences. Her research interests are wide-ranging and include dynamic capabilities, strategy micro-foundations, entrepreneurship cognition, and business model innovations.  


  • Doctor of Philosophy in Strategic Management, Faculty of Management Technology, German University in Cairo (GUC), Egypt, 2019 
  • Master of Science in Strategic Management, Faculty of Management Technology, German University in Cairo (GUC), 2014
  • Bachelor of Science, Bachelor of Management, Faculty of Faculty of Management Technology, German University in Cairo (GUC), Egypt, 2010

  • Shady, A., Darrag, M., Hanna, N.B. (2022). Workplace Ostracism as an Antecedent to Workplace Envy: The Mediating Roles of Metacognitive Resources and Dimensions of Social Perception, Evidence-based HRM (first-round of revision). 
  • Bouchra, N.H, Saad, R., Application of Porter’s Diamond Model: A case study of tourism cluster in UAE. Industry Innovation Clusters in the Arab World (accepted and forthcoming in 2023). 
  • Hanna, N. B., & El-Ebrashi, R. (2013). Developing A Framework Linking Csr To The Organization’S Strategy Using The Balanced Scorecard (No. 22-23). Bucharest University of Economic Studies. 
  • Bouchra, N.H., Zahn, E., Hamdy, H. (2018) Analyzing Entrepreneurship Cognition as the Micro-Foundation of Dynamic Capabilities, proceedings of the 13th European Conference on Innovation and Entrepreneurship. 
  • Bouchra, N.H., Zahn, E., Hamdy, H., Holmes, R.M., Kirkland, C. Analyzing the micro-foundations of opportunity recognizing capabilities in entrepreneurial firms. Target: Entrepreneurship Research Journal (under-review). 

  • 2020 Conference Grant to attend and present a paper at the 5th Biennial Conference for the Africa Academy of Management- Nigeria.
  • 2020 Grant from the German University in Cairo. 2018 Conference Grant to attend and present a paper at the 13th European Conference on Innovation and Entrepreneurship, University of Aveiro Portugal, 20-21 September 2018, Grant from the
  • German University in Cairo.
  • 2016 Conference Grant to attend and present a paper 3rd International Conference on CSR, Sustainability, Ethics & Governance, August, 2016, Cologne, Germany, Grant from the German University in Cairo.
  • 2009 Academic Excellence Award provided by the DAAD to study Portfolio management in Ulm University, Germany for outstanding academic achievement.

  • Former Member - Academy of Management and the Africa Academy of Management

  • MGMT 510 Management of Organization. 
  • EMBA 530 Contemporary Corporate Governance
  • EMBA 545 Strategy Formulation and Implementation
  • EMBA 525 Sustainability and Corporate Social Responsibility
  • Principle of Organizational Functions. 

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