Dr. Prachi Trivedi is an Assistant Professor at Amity University Dubai, with over six years of experience in research, teaching, and curriculum development in marketing and management. She holds a PhD in Marketing from Amity University, Noida, focusing on the impact of green marketing on consumer behaviour in India.

Dr. Prachi has published several research papers in SCOPUS-indexed journals on topics such as green marketing, consumer behaviour, and social media marketing. She is also actively involved in mentoring students and contributing to institutional growth through various academic initiatives.