Dr. Prachi Trivedi is an Assistant Professor at Amity University Dubai, with over six years of experience in research, teaching, and curriculum development in marketing and management. She holds a PhD in Marketing from Amity University, Noida, focusing on the impact of green marketing on consumer behaviour in India.
Dr. Prachi has published several research papers in SCOPUS-indexed journals on topics such as green marketing, consumer behaviour, and social media marketing. She is also actively involved in mentoring students and contributing to institutional growth through various academic initiatives.
- PhD in Marketing, Amity University, Noida, 2018
- Postgraduate in Commerce, Jamia Millia Islamia, New Delhi, 2013
- Bachelor’s in Commerce, University of Delhi, 2011
- Qualified National Eligibility Test (NET) in Commerce, 2012
Authored numerous papers published in SCOPUS-indexed journals focusing on green marketing, consumer behavior, and sustainability.
Key publications include:
- “Awareness and adoption of green computing in India”, Sustainable Computing: Informatics and Systems, 35, September 2022, 100745 (SCOPUS)
- “A Paradigm Shift in Consumer Behaviour towards Green Cosmetics: An Empirical Study”, International Journal of Green Economics, 15 (1), 1-19. (SCOPUS)
- “The Antecedents of Awareness and Consumption Pattern of Green Product: An Empirical Study”, International Journal of Management, 11(11), 1500-1515. (SCOPUS)
- “An Empirical Study on the Perception of Consumers regarding Green Products in Delhi”, International Journal Of Engineering and Technology, 7 (2.11), 41-47. (SCOPUS)
- “Impact of Green Production and Green Technology on sustainability: Cases on Companies in India”, International Journal of Mechanical and Production Engineering Research and Development, Vol. 7, Issue 6, 591-606. (SCOPUS)
- “An Empirical Study on the Purchase Intention of Consumers regarding Green Products in India”, TRANS Asian Journal of Marketing & Management Research (TAJMMR), Vol. 7, Issue 2, 79-89. (UGC)
- “At Dollarshaveclub.com, the Party is On! – A Case Study on Inbound Marketing”, Published at The Case Centre.
- Focus Areas: Green Marketing, Consumer Behavior, Corporate Social Responsibility, and Digital Marketing.
- Conducted empirical studies on consumer perceptions and purchase intentions regarding green products in India.
- Participated in various national and international conferences, including paper presentations on green marketing and rural marketing strategies.
- Digital Marketing
- Consumer Behavior
- Marketing Management
- Sales Management
- Retailing
- E-Business & Marketing Fundamentals
- Business Communication
- Advanced Sales Management
- Information Systems
- Management Fundamentals
