Dr. Sethi is an award-winning academic with over six years of teaching experience, renowned for delivering innovative and impactful education. Recognised for excellence in Innovative Teaching and Learning, she has designed a state-of-the-art curriculum for the Post-Graduate Diploma in Digital Marketing Strategies, ensuring it meets current industry standards. As a Certified Digital Marketing Professional and an active member of the Digital Marketing Institute (UK), Dr. Sethi employs a dynamic teaching approach, incorporating quizzes, case studies, industry projects, and visits to enhance student learning outcomes.
Dr. Sethi has demonstrated a strong commitment to bridging the gap between academia and industry, leading impactful collaborations, such as the Project-Based Learning Initiatives with Swiss Arabian Perfumes Group and Bankiom. She has also organised industry engagement activities, including guest lectures and corporate projects, providing students with valuable real-world exposure and practical insights. Holding the University Grants Commission – National Eligibility Test qualification for Assistant Professor, Dr. Sethi exemplifies a dedication to fostering a progressive and engaging learning environment.
- Certified Digital Marketing Professional, Digital Marketing Institute, 2022
- Doctor of Philosophy (Management – full time scholar), Amity University, Noida, India, 2021
- University Grants Commission - National Eligibility Test for Assistant Professor, 2018
- Master of Business Administration in Marketing and Finance, Bharati Vidyapeeth Institute of Management and Research, India, 2015
- Bachelor of Business Administration (Banking & Insurance), Maharaja Surajmal Institute, Guru Gobind Singh Indraprastha University (GGSIPU), India, 2013
SCOPUS INDEXED PUBLICATIONS
- R. Sethi and S. Khan, "Prioritization of Digital Influencers Attractiveness Influencing Consumer Purchase Intention Using AHP", 2023 International Conference on Computational Intelligence and Knowledge Economy (ICCIKE), Dubai, United Arab Emirates, 2023, 484-488.
- S. Pattanayak, N. Mahanta, K. S. Prasaad, R. Sethi and S. M. S, "Taking Remote Video Production to the Next Level of Broadcasting", 13th International Conference on Computing Communication and Networking Technologies (ICCCNT), Kharagpur, India, 2022, 1-5.
- Sethi, R., & Kapoor, D., "Influencer Review Effect on Customer Purchase Intention: An Extension of TAM", International Journal of E-Business Research, 17(1), 1, 2021.
- Sethi, R., & Kapoor, D., "The Effect of Web Communications on Customer Purchase Through Online Expert Reviews and Third-Party Website Recommendations with Credibility as A Mediator", International Journal of Scientific & Technology Research, 9(3), 3475-3479, 2020.
- Sethi, R., & Kapoor, D., "The Embracing of Travel Blogosphere: A Reader’s Perception Model", Indian Journal of Economics & Business, 18(1), 181-201, 2019.
CONFERENCE PUBLICATIONS
- Sethi, R., & Kapoor, D. (2019). "Streamer’s & Spectator's Perspective on Live Gaming". IIM INDORE – NASMEI Summer Marketing Information Systems Conference (p. 264). Indore: Emerald Group Publishing (India) Private Limited.
- Sethi, R., & Kapoor, D. (2018). "Case Study Nykaa.com: Influencing Customers through Social Persuasion Marketing". International Conference on Management Practices for the New (Digital) Economy (pp. 371-377). Noida, Uttar Pradesh: Bloomsbury Publication.
- Sethi, R., Dwivedi, P., & Kapoor, D. (2017). "Exploring Youth Perception Towards Online Apparel Shopping: An Analytical Hierarchy Approach". International Conference on Global Business Strategies for Sustainability (GLOBUSS) (p. 38). Noida, Uttar Pradesh: Bharti Publication.
Dr. Sethi has conducted innovative research in digital marketing and customer behavior, publishing in several Scopus-indexed journals and presenting at esteemed conferences. Serving as a reviewer for Elsevier journals and IGI journals, Dr. Sethi continues to contribute to academic scholarship.
- Member - Digital Marketing Institute (UK)
- Member - The Chartered Institute of Marketing (UK)
CAA
- EMBA 555 – Marketing Strategy
- ISYS 320 – E-Commerce
KHDA
- MKTG315 Advance Digital Marketing-I
- MKTG 713 Advertising and Sales Promotion
- MKTG313 Brand Management
- MKTG 301 Business to Business Marketing
- MKTG733 Digital Marketing
- RETL 101 Fundamentals of Retailing
- MKTG 732 International Strategic Marketing
- MKTG 314 Integrated Marketing Communication
- MKTG 201 Managing Customer Relationship
- MKTG 736 Marketing Channel Management
- MKTG740 Marketing Analytics
- MKTG316 Marketing in Digital Age
- MKTG601 Marketing Management
- MKTG 304 Principles of Consumer Behaviour
- MKTG102 Principles of Marketing — I
- MKTG103 Principles of Marketing II
- MKTG311 Public Relations & Corporate Image
- MKTG 302 Sales and Distribution Management
- MKTG 305 Service Marketing
