Dr. Shahzia Khan is an accomplished academic and experienced corporate trainer, currently working as the head of academics and associate professor at Amity University Dubai. With 20 years of teaching experience in diverse international environments, Dr. Khan is committed to bringing rigour to the classroom. Her inspiring and innovative pedagogical approach has been recognized with the 'Innovative Teacher Award'.
Dr Khan is strongly committed to creating an engaging, effective, and interactive learning environment that fosters continuous development of the learners. She is recognized for her inspiring and innovative pedagogical approach to facilitate numerous marketing and management courses at both undergraduate and graduate level.
She is a highly motivated corporate trainer with experience in training middle and high-level executives in both the private and government sectors, including DEWA, SEWA, FedEx, and Expo 2020. She holds a Level 7 qualification in 'Marketing Leadership Programme (Consultancy)' from the Chartered Institute of Marketing (UK) and is a Certified Digital Marketer. Before joining Amity University Dubai, Dr. Khan served as a programme director at a reputed university in Dubai, where she was responsible for the academic leadership, management, and assessment of the business program to ensure academic excellence.
- CIM – Level 7 (Consultancy, Leading Change, and Contemporary Challenges), 2022
- Doctor of Philosophy in Business Administration - MJP Rohilkhand University (a State Government University), Bareilly, Uttar Pradesh, India, 2014
- Master of Business Administration with specialization in Marketing (Major) and Finance (Minor), HIMT (affiliated to U.P.Technical University, Lucknow), Greater Noida, India, 2003
Case Studies Published
- S, Khan. (2021). Freedom Pizza: Can UAE’s Homegrown Brand Go Global? The Case Centre, UK
- S, Khan. & Bhawani, G. (2020). ‘IMG Worlds of Adventure’: Survival Challenges in the UAE.The Case Centre, UK
- S, Khan. (2020). UAE’s Proliferating Mall Culture: Will it Survive Retail Apocalypse?. Nominated for the Best Case Writer Award, The Case Centre, UK
- S, Khan & Gaur, B (2019). Experiential Consumption: An Evolving Marketing Challenge?, The Case Centre, UK
Research Publications
- Khan, S., Tariq, U., (2021) Harnessing IoT Advantages in the Disruptive Era: UAE Retail Industry, Academy of Entrepreneurship Journal, 27(2)
- Tariq U., Khan, S. and Araci, Z. (2020). Self- Directed Learning Through YouTube: Challenges, Opportunities, and Trends in the United Arab Emirates. International Journal of Mechanical and Production Engineering Research and Development (IJMPERD).Vol. 10, Issue 3, Jun 2020, 1949–1966. ISSN (P): 2249–6890; ISSN (E): 2249–8001
- Khan, Shahzia (2019). Standardization or Customization of the Marketing Mix Strategy? Evidence Drawn from FMCG MNCs in UAE. International Journal of Innovative Technology and Exploring Engineering (IJITEE). ISSN: 2278–3075 (Online), Volume-8 Issue-11, September 2019,PageNo.1226-1231
- Member - American Marketing Association
- Member - The Chartered Institute of Marketing
- Member - Digital Marketing Institute
- MKTG721 Customer Relationship Management
- RETL101 Fundamentals of Retailing
- MRKT510 Marketing Management
- MRKT210 Principles of Marketing
- MKTG304 Principles of Consumer Behavior
