Bachelor of Arts
(Tourism Administration)


Job rules include:


  • Counter managers
  • Marketing professionals
  • Tour & experience guides
  • Planners

Airline companies recruit for in-flight and on-ground staff as well. The new emerging profession of holiday consultant is also very lucrative.

Bachelor of Arts (Tourism Administration)


Programme Duration

3 Years








A minimum 50% aggregate in CBSE grades X & XII, or the equivalent from alternative schools, is required.


Academic Year



Fees per year

AED 40,000

Why choose this field?

Travel and tourism is the world’s fastest growing industry, set to double by the year 2020, and estimated to be worth US$ 10.8 trillion. In the UAE, projects in the tourism sector are planned to make Dubai the World Tourism Capital with US$40 billion being invested. The UN’s World Tourism Organisation estimates that by 2020, the number of travelling tourists will approach 1.6 billion and the worldwide employment in this sector will rise to 296 million.

Programme description

The programme includes core courses of sectoral/functional areas, Non-Teaching Credit Courses (NTCC) of sectoral/functional areas, university core courses and university elective courses arranged semester-wise. The importance of each course is defined in terms of credits attached to it. The credit module attached to each course has been further subdivided in terms of contact hours i.e., Lecture hours (L), Tutorial hours (T) and Practical hours (P).

The Bachelor of Arts (Tourism Administration) course at Amity University blends both theoretical knowledge and practical experiences with industry interfaces including guest lectures, workshops, and international trips.

Career opportunities

According to the World Travel & Tourism Council, 347 million jobs will be created over the next 10 years, making the travel and tourism industry a global leader in the employment sector. Graduates can find career opportunities in travel companies as marketing professionals, tour and experience guides, relationship managers, holiday consultants and in the hotel and services sectors too. A strategic hub for the world’s leading airlines, Dubai also offers graduates of tourism opportunities as in-flight crew and ground and ticketing staff.


What will students learn?

Learning outcome 1

Students of BA (Tourism Administration) will be learn to demonstrate systematic knowledge and an understanding of tourism and travel concepts.

Learning outcome 2

Students will be able to identify, define and investigate information and ideas related to issues and opportunities in tourism and travel.

Learning outcome 3

Students will be able to explore information and use digital literacy in capturing information from various sources.

Learning outcome 4

Students will be able to think analytically, critically, creatively, and demonstrate curiosity to discover new products and services in tourism.

Learning outcome 5

Students will be able to speak proficiently, clearly and effectively, while presenting the product offerings and services.

Learning outcome 6

Students will be able to understand the global issues related to global tourism and travel and identify the opportunities available.

Learning outcome 7

Students will understand the importance of ethical behaviour in their professional and personal life.

Learning outcome 8

Students will be able to understand the importance of continuous learning to update their knowledge in tourism and travel.