Bachelor of Fine Arts in Digital Media & Communications

Bachelor of Fine Arts in Digital Media and Communications

Bachelor of Fine Arts in Digital Media and Communications mob

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Bachelor of Fine Arts in Digital Media and Communications

Duration

4 Years

Total Credit Hours

120

Class Commencement

September 2025

Fee Per Credit (AED/USD)

AED 2,100 / USD 580

Duration

4 Years

Class Commencement

September 2025

Fee Per Credit (AED/USD)

AED 2,100 / USD 580

Total Credit Hours

120

Discover the dynamic world of digital media through our Bachelor of Fine Arts in Digital Media and Communications at Amity University Dubai. The programme prepares you for a career in the digital and communication industries.

Throughout the programme, you'll learn to create and manipulate digital content, understand communication theories in the digital age, and develop integrated communication strategies. Gain insights into business dimensions of communication and acquire skills to analyse information, apply creative methodologies, and measure strategy efficiency.

Ideal for those passionate about human interaction, this degree allows you to make a meaningful impact on brands and companies in today's hyper-connected world.

Programme Learning Outcomes

Upon successful completion of the Bachelor of Fine Arts in Digital Media and Communications, the students should be able to:

1. Knowledge

Understand mass media concepts, production processes, approaches, and theories.
Identify the diverse allied disciplines in multimedia story creation.

2. Skills

Use software applications and equipment to create, record, and edit media content.
Apply research methods to gather information from credible sources and present it ethically in print and audiovisual forms.
Interpret complex arguments and communicate them effectively on varied platforms.

3. Competences

Autonomy and Responsibility
- Work efficiently as an individual or in team settings to produce creative media outputs using the latest media technologies.
- Perform a variety of roles connected with media productions on different platforms.
Role in Context
- Independently gather, organise and arrange information to formulate complex arguments and communicate them fluently.
- Utilise media for larger social good in partnership with other stakeholders.
Self-Development
- Take responsibility to contribute toward professional practice and undertake further learning.

Programme Completion Requirements

For Programme Completion Requirements, refer to our Undergraduate Programme Completion Requirements Policy, which can be downloaded here.

Click here to learn more about our course description.

With a Bachelor of Fine Arts in Digital Media and Communications degree, you will have the potential to pursue many exciting careers, including:

Brand Manager
Corporate Communication Manager
Marketing Communications Specialist
Digital Media Specialist
Social Media Specialist
Digital Content Producer
Journalist

FALL

MDIA 101 Introduction to Storytelling (3 credits)

MDIA 105 Basics of Camera Techniques (3 credits)

BDMC 101 Understanding Media (3 credits)

ENGL 102 English for Academic Writing (3 credits)

GENE 120 Islamic Culture (3 credits)

SPRING

BDMC 201 Writing for Print (3 credits)

MDIA 201 Postproduction for Moving Images (3 credits)

HAAS 101 Media Literacy (3 credits)

COMM 105 Public Speaking (3 credits)

ARAB 102 Arabic Language (3 credits)

FALL

MDIA 203 Advertising (3 credits)

FILM 202 Digital Photography (3 credits)

BDMC 301 Radio Programming and Production (3 credits)

HAAS 201 Practicing Sustainability (3 credits)

GENE 210 UAE Studies (3 credits)

SPRING

MDIA 207 Media Ethics, Laws, and Regulations (3 credits)

ANIM 302 Graphic Design (3 credits)

BDMC 304 Public Relations and Corporate Communication (3 credits)

HAAS 204 Life and Future Skills (3 credits)

Open Elective 1 (3 credits)

FALL

BDMC 308 Media and Society (3 credits)

FASH 435 Digital Marketing (3 credits)

BDMC 312 Social Media and Content Creation (3 credits)

HAAS 301 Research Methods and Data Analysis (3 credits)

GENE 340 Innovation, Entrepreneurship and Sustainability (3 credits)

SPRING

BDMC 316 Global Media and Culture (3 credits)

BDMC 401 Communication for Development (3 credits)

BDMC 405 Emerging Media Platforms and Audiences (3 credits)

BDMC 410 Urban Radio and Podcasting (3 credits)

BDMC 415 Multimedia Campaigns (3 credits)

INTERNSHIP
HAAS 340 Internship (3 credits)

FALL

FILM 407 Advertising & Corporate Film Production (3 credits)

GENE 440 Ethics and Professional Responsibility (3 credits)

Major Elective 1 (3 credits)

Major Elective 2 (3 credits)

Major Elective 3 (3 credits)

SPRING

Project (3 credits)

Major Elective 4 (3 credits)

Major Elective 5 (3 credits)

Open Elective 3 (3 credits)

Admission Requirements
Application Procedures

Entry to this program requires students to have attained the General Education Secondary School Certificate (G 12) or equivalent. In addition to achieving a minimum high school average of 60%, all applicants must provide:

Evidence of English Language Proficiency:

-Students from non-MoE curricula that are taught in English are exempt from providing English Language proficiency evidence.
-Students from non-MOE curricula taught in a language other than English must demonstrate proficiency through international standardized tests (IELTS 5 and above).
-Students from the MoE Curriculum must prove their proficiency through High School English grades, which should not be less than 80%.

Conditional admission can be allowed for not achieving the English proficiency scores for students from both non-MoE curricula taught in any other language other than English as well as those from MoE curricula. The following requirements are to be adhered to:

Non-MoE curricula taught in any other language other than English:

-Students securing an IELTS score between 4.0 and 4.9 or its established equivalent are permitted to register for the non-credit bearing English remedial course along with two General Education courses. These students ought to secure a minimum CGPA of 2.0 on a 4.0 scale in semester 1; failure to which shall lead to probation.
-Students securing an IELTS score between 3.0 and 3.9 or its established equivalent are permitted to register for the non-credit bearing Intensive English course along with one General Education course. These students ought to secure a minimum CGPA of 2.0 on a 4.0 scale in semester 1; failure to which shall lead to probation.
-Students securing an IELTS score less than 3.0 or its established equivalent are permitted to register for the non-credit bearing Intensive English course only.

MoE Curricula:

-Students with high school English score ranging from 70% to 79% are permitted to register for 12 credits of courses which shall encompass credit bearing courses and remedial courses. The student ought to secure a CGPA of 2.0 on a scale of 4.0 in semester 1; failure to which shall lead to probation.
-Students with high school English score ranging from 60% to 69% are permitted to register for the non-credit bearing English remedial course along with two General Education courses. These admitted students ought to secure a minimum CGPA of 2.0 on a 4.0 scale in semester 1; failure to which shall lead to probation.
-Students with high school English score less than 60% are permitted to register for the non-credit bearing Intensive English course along with General Education Arabic course.

Moreover, applicants whose minimum high school average is less than 60% may be given conditional admission, restricting their course registration to a maximum of 12 credits for the first semester. The students thus admitted ought to secure a minimum CGPA of 2.0 on a 4.0 scale by the end of semester 1, failure to which shall result in probation.

Complete the application form and submit it together with the below documents to admissions@amityuniversity.ae:

A jpeg of a recent passport photograph.
A copy of your passport.
A copy of your grade X and XII results or equivalent secondary school exam results.
For UAE residents, a copy of your Emirates ID and Visa page plus a copy of your sponsoring parent's Passport.

The Bachelor of Fine Arts in Digital Media and Communications degree is accredited by the Commission for Academic Accreditation (CAA)* of UAE’s Ministry of Education.

*Accreditation valid until 15th June 2028.