ICCIKE 2019

Bachelor of Arts (Journalism and Mass Communication)

Bachelor of Arts (Journalism and Mass Communication)

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Programme Duration

3 Years

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Semesters

6

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Level

Undergraduate

Criteria:

A minimum 50% aggregate in CBSE grades X & XII, or the equivalent from alternative schools, is required.

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Academic Year

2019-2022

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Fees per year

AED 45,000

Why choose this field?

With the expanding world of new media, opportunities for employment in the media field will increase over the next decade. Journalism and Mass Communication is an exciting and fast-paced field with a wide selection of careers in creative industries, in areas like Journalism, Public Relations, Television, Advertising Agencies, Radio Broadcasting and much more.

As a global media hub, Dubai offers numerous opportunities for students of media for internships and career opportunities in Dubai Studio City, Dubai Media City, Dubai Media Production Free Zone and the Dubai Film and TV Commission.

Programme description

Aspirants who have a passion for media learning are selected. The course provides basic studies and knowledge about the media industry. Specialised subjects in Journalism (print, TV, design, and web), public relations, event management, films, photography through the three years of the course provide theoretical knowledge and hands-on experience to the students, thus making them industry ready.
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Aspirants who have a passion for media learning are selected. The course provides basic studies and knowledge about the media industry. Specialised subjects in Journalism (print, TV, design, and web), public relations, event management, films, photography through the three years of the course provide theoretical knowledge and hands-on experience to the students, thus making them industry ready.

 

The course structure has been designed to give a simple and easy understanding of all the aspects of mass communication. Starting from the history and concluding with internships, hence providing all access and support to all students, in all subjects and finally being able to decide their field of interest. The students will be required to obtain the required CGPA, to complete the course.

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Career opportunities

Journalism and Mass Communication graduates work nationwide and worldwide at newspapers and magazines, in advertising, branding, broadcast news, marketing, media research, photojournalism, publication design, public relations, radio, and other areas.

 

A bachelor's degree in Journalism and Mass Communication can help individuals launch their careers in the media industry. These include positions in journalism (TV/Print/Radio), advertising (copywriters/graphic designer/content manager) public relations/corporate communication and animation.

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What will students learn?

Learning outcome 1

Students will learn to understand the concepts of Journalism and Mass Communication.

Learning outcome 2

Students will learn how to identify, define, and investigate information and ideas related

to issues and opportunities in Journalism and Mass Communication.

Learning outcome 3

Students will explore information and use digital literacy in capturing information from various sources and developing innovative solutions.

Learning outcome 4

Students will be able to think critically, creatively, and demonstrate curiosity to discover new horizons in Journalism and Mass Communication.

Learning outcome 4

Students will be able to think critically, creatively, and demonstrate curiosity to discover new horizons in Journalism and Mass Communication.

Learning outcome 5

Students will learn how to speak proficiently, clearly and effectively while presenting

their ideas in Journalism and Mass Communications.

Learning outcome 6

Students will understand the global issues and recognise the opportunity and challenges that global Journalism and Mass Communication courses offer, while operating in different cultures.

Learning outcome 7

Students will understand and practice the highest standards of ethical behaviour in their professional and personal life.

Learning outcome 8

Students will learn to think creatively and evaluate the opportunities from the creative environment of Journalism and Mass Communication for self-development.

Learning outcome 9

Students will understand and appreciating diverse cultures and develop competence to interact with individuals from diverse backgrounds.

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