Bachelor of Business Administration

Bachelor of Business Administration

Bachelor of Business Administration (BBA), Dubai

Programme Duration

Programme Duration

4 years

Semesters

Semesters

8

Level

Level

Undergraduate

Eligibility Criteria: Completion of High School/Grade 12 with a minimum of 70% aggregate for advanced or elite track or 75% for general track or its equivalent in a standardized international system. English language proficiency is a must through IELTS, TOEFL, EmSAT or any internationally recognized test approved by MOE in UAE. 

Academic Year

Academic Year

2022-2026

Fees per year

Fees per year

AED 64,575 + 5% VAT

Mission Statement

The Bachelor of Business Administration Program at Amity Business School Dubai equips students with knowledge and skills, allowing them to be socially responsible professionals with the ability to make sound business decisions in dynamic work environments. Our graduates are critical thinkers, assertive communicators, and lifelong learners, who are able to conceptualize new ideas and transform them into viable business opportunities.

Aim of the Program

Bachelor of Business Administration at Amity Business School Dubai aims at:

  • Imparting theoretical and practical knowledge of business concepts across different functional areas of an organization
  • Developing a student’s skills and abilities to make informed business decisions based on a critical analysis of the business environment
  • Facilitating lifelong learning and the development of assertive learners who are able to express themselves responsibly and openly.

Why Study BBA at Amity University Dubai?

Business and commerce are two sides of the same coin. While the former focuses on management and entrepreneurship, the latter deals with finance and economics. The Bachelor of Business Administration is one of those business degrees that enables you to learn the best of both worlds and succeed in both fields. BBA courses are transformative in nature, capable of developing students into business leaders and managers.

When you study BBA at Amity University Dubai, you'll not only get a well-rounded view of international business and business operations, but you’ll also have the opportunity to gain practical experience through internship programmes. Additionally, you'll get the chance to learn in a multicultural setting and in one of the leading business centres in the world, which will familiarise you with international business practices.

Amity University Dubai is one of the most prestigious business universities in the UAE. All of our business programmes are globally recognised and accredited by the International Accreditation Council for Business Education (IACBE) and the Commission for Academic Accreditation of the Ministry of Higher Education, UAE.

Structure And Duration

The Bachelor of Business Administration program consists of 123 credit-hours spread over four years. Students can complete these hours in less than four years, subject to registering for 6 credit-hours during thesummer terms. Students can opt for a general BBA degree or a BBA with a concentration in Marketing, Human Resource Management, International Business, or Family Business and Entrepreneurship.

Program Structure

GENERAL EDUCATION (UNIVERSITY REQUIREMENTS) - 21 CR

COURSE CODE

COURSE #

COURSE TITLE

PREREQUISITES

COREQUISITES

CR

ARAB

102

Arabic Language

3

ENGL

102

English for Academic Writing

3

COMM

105

Public Speaking

3

GENE

120

Islamic Culture

3

GENE

210

UAE Studies

3

GENE

340

Innovation, Entrepreneurship and Sustainability

3

GENE

440

Ethics and Professional Responsibility

 

 

3

 

COMMON CORE (SCHOOL REQUIREMENTS) - 48 CR

COURSE CODE

COURSE #

COURSE TITLE

PREREQUISITES

COREQUISITES

CR

ISYS

110

Computer Software for Business

ENGL102

3

QMET

110

Business Mathematics

ENGL102

3

ACCT

110

Financial Accounting I

ENGL102

3

ACCT

120

Financial Accounting II

ACCT110

3

MRKT

120

Principles of Marketing

ENGL102

3

MGMT

120

Principles of Management

ENGL102

3

ACCT

220

Managerial Accounting

ACCT110

3

QMET

210

Statistics for Business

QMET110

3

BUSN

220

Business Law

ENGL102

3

FINE

220

Managerial Finance

ACCT120; QMET110

3

ECON

210

Microeconomic Theory

QMET110

3

BUSN

230

Business Communication

ENGL102

3

ECON

310

Macroeconomic Theory

ECON210

3

BUSN

340

Business Research Methods

45 Cr./H

3

MGMT

350

Strategic Management

MGMT120; MRKT120; FINE220; QMET210

3

BUSN

450

Business Simulation

MGMT350

 

3

 

MAJOR CORE (PROGRAM REQUIREMENTS) - 33 CR

COURSE CODE

COURSE #

COURSE TITLE

PREREQUISITES

COREQUISITES

CR

ISYS

220

Management Information System

ISYS110

3

MGMT

240

Human Capital Management

MGMT120

3

MGMT

320

Fundamentals of Supply Chain Management

QMET210

3

ISYS

320

E-Commerce

ISYS220

3

FINE

340

Financial Markets and Institutions

FINE220

3

QMET

350

Operations Research

QMET210

MGMT320

3

ECON

330

Managerial Economics

ECON210

3

MGMT

340

International Business Management

MGMT120; ECON310

3

BUSN

360

Internship 

60 Cr./H

3

QMET

430

Business Analytics

QMET210

3

BUSN

440

Business Case Analysis and Writing

90 Cr/H

 

3

 

MAJOR ELECTIVES (CONCENTRATION REQUIREMENTS: MARKETING) - 15 CR

COURSE CODE

COURSE #

COURSE TITLE

PREREQUISITES

COREQUISITES

CR

MRKT

420

Consumer Behavior

MRKT120

3

MRKT

430

Strategic Brand Management

MRKT120

3

MRKT

435

Digital Marketing

MRKT120; ISYS220

3

MRKT

440

Retail Management

MRKT120

3

QMET

445

Marketing Analytics

MRKT120; QMET430

3

MRKT

450

Global Marketing

MRKT120; MGMT340

3

MRKT

490

Market Intelligence and Research

MRKT420

 

3

 

MAJOR ELECTIVES (CONCENTRATION REQUIREMENTS: HUMAN RESOURCE MANAGEMENT) - 15 CR

COURSE CODE

COURSE #

COURSE TITLE

PREREQUISITES

COREQUISITES

CR

MGMT

410

Performance and Competency Assessment

MGMT240

3

MGMT

420

Training and Development of the Workforce

MGMT240

3

MGMT

425

Employee Engagement and Retention

MGMT240

3

MGMT

430

Managing Diversity and Inclusion

MGMT240

3

MGMT

440

Total Rewards

MGMT240

3

MGMT

470

International Human Resource Management

MGMT240; MGMT340

3

 

MAJOR ELECTIVES (CONCENTRATION REQUIREMENTS: INTERNATIONAL BUSINESS) - 15 CR

COURSE CODE

COURSE #

COURSE TITLE

PREREQUISITES

COREQUISITES

CR

BUSN

445

International Legal Frameworks for Business

BUSN220; MGMT340

3

ECON

450

Global Economy

ECON210

3

ECON

455

Shipping and Documentation

MGMT320

3

ECON

460

International Trade

ECON210

3

MRKT

450

Global Marketing

MRKT120; MGMT340

3

MGMT

455

Global Sourcing and Negotiation

MGMT340

3

MGMT

470

International Human Resource Management

MGMT240; MGMT340

 

3

 

MAJOR ELECTIVES (CONCENTRATION REQUIREMENTS: FAMILY BUSINESS AND ENTREPRENEURSHIP) - 15 CR

COURSE CODE

COURSE #

COURSE TITLE

PREREQUISITES

COREQUISITES

CR

MGMT

425

Employee Engagement and Retention

MGMT240

3

MGMT

465

SME Ecosystem

MGMT120; ECON310

3

MGMT

475

Family Business Management and Governance

MGMT120

3

MGMT

480

Managing Venture Growth and Transition

MGMT350

3

MRKT

465

Technology, Innovation and New Product Development

NRKT120

3

FINE

410

Finance and Tax Strategies for Family Business

BUSN220; FINE220

3

FINE

430

Financial Risk Management

FINE220

 

3

 

MAJOR ELECTIVES (GENERAL BBA WITH NO CONCENTRATION: CHOOSE A MIX OF 15 CREDITS FROM DIFFERENT CONCENTRATIONS) - 15 CR

COURSE CODE

COURSE #

COURSE TITLE

PREREQUISITES

COREQUISITES

CR

 

 

Any Combination of Credits from Offered Concentrations

As per Catalog

 

15


 

 

OPEN ELECTIVES (CHOOSE 6 CREDITS FROM ANY PROGRAM SUBJECT TO FULFILLING THEIR PREREQUISITES IF ANY) - 6 CR

COURSE CODE

COURSE #

COURSE TITLE

PREREQUISITES

COREQUISITES

CR

Open Elective I

As per Catalog

3

 

 

Open Elective II

As per Catalog

 

3



PROPOSED SCHEDULE OF DELIVERY

 

YEAR/SEM

COURSE CODE

COURSE #

COURSE TITLE

PREREQUISITES

COREQUISITES

CR

YEAR 1

ISYS

110

Computer Software for Business

ENGL102

3

FALL

QMET

110

Business Mathematics

ENGL102

3

ACCT

110

Financial Accounting I

ENGL102

3

ENGL

102

English for Academic Writing

3

 

GENE

120

Islamic Culture

 

 

3

15

SPRING

ACCT

120

Financial Accounting II

ACCT110

3

MRKT

120

Principles of Marketing

ENGL102

3

MGMT

120

Principles of Management

ENGL102

3

COMM

105

Public Speaking

3

 

ARAB

102

Arabic Language

 

 

3

15

YEAR 2

ACCT

220

Managerial Accounting

ACCT110

3

FALL

QMET

210

Statistics for Business

QMET110

3

BUSN

220

Business Law

ENGL102

3

FINE

220

Managerial Finance

ACCT120; QMET110

3

 

GENE

210

UAE Studies

 

 

3

15

SPRING

ECON

210

Microeconomic Theory

QMET110

3

ISYS

220

Management Information System

ISYS110

3

BUSN

230

Business Communication

ENGL102

3

MGMT

240

Human Capital Management

MGMT120

3

 

 

 

Open Elective 1

 

 

3

15

YEAR 3

ECON

310

Macroeconomic Theory

ECON210

3

FALL

MGMT

320

Fundamentals of Supply Chain Management

QMET210

3

ISYS

320

E-Commerce

ISYS220

3

FINE

340

Financial Markets and Institutions

FINE220

3

 

GENE

340

Innovation, Entrepreneurship and Sustainability

 

 

3

15

SPRING

ECON

330

Managerial Economics

ECON210

3

BUSN

340

Business Research Methods

45 CR

3

QMET

350

Operations Research

QMET210

MGMT320

3

MGMT

340

International Business Management

MGMT120; ECON310

3

 

MGMT

350

Strategic Management

MGMT120; MRKT120; FINE220; QMET210

 

3

15

INTERNSHIP

BUSN

360

Internship 

60 CR

 

3

3

YEAR 4

BUSN

450

Business Simulation

MGMT350

3

FALL

GENE

440

Ethics and Professional Responsibility

3

Major Elective 1

3

Major Elective 2

3

 

 

 

Major Elective 3

 

 

3

15

SPRING

QMET

430

Business Analytics

QMET210

3

BUSN

440

Business Case Analysis and Writing

90 CR

3

Major Elective 4

3

Major Elective 5

3

 

 

 

Open Elective 2

 

 

3

15

123

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