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Bachelor of Business Administration

Academics

Bachelor of Business Administration (BBA), Dubai

Programme Duration 4 years	Semesters 8	Level Undergraduate
Eligibility Criteria: Completion of High School/Grade 12 with a minimum of 70% aggregate for advanced or elite track or 75% for general track or its equivalent in a standardized international system. English language proficiency is a must through IELTS, TOEFL, EmSAT or any internationally recognized test approved by MOE in UAE.		Academic Year 2022-2026
		Fees per year AED 64,575 + 5% VAT

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Mission Statement

The Bachelor of Business Administration Program at Amity Business School Dubai equips students with knowledge and skills, allowing them to be socially responsible professionals with the ability to make sound business decisions in dynamic work environments. Our graduates are critical thinkers, assertive communicators, and lifelong learners, who are able to conceptualize new ideas and transform them into viable business opportunities.

Aim of the Program

Bachelor of Business Administration at Amity Business School Dubai aims at:

Imparting theoretical and practical knowledge of business concepts across different functional areas of an organization
Developing a student’s skills and abilities to make informed business decisions based on a critical analysis of the business environment
Facilitating lifelong learning and the development of assertive learners who are able to express themselves responsibly and openly.

Why Study BBA at Amity University Dubai?

Business and commerce are two sides of the same coin. While the former focuses on management and entrepreneurship, the latter deals with finance and economics. The Bachelor of Business Administration is one of those business degrees that enables you to learn the best of both worlds and succeed in both fields. BBA courses are transformative in nature, capable of developing students into business leaders and managers.

When you study BBA at Amity University Dubai, you'll not only get a well-rounded view of international business and business operations, but you’ll also have the opportunity to gain practical experience through internship programmes. Additionally, you'll get the chance to learn in a multicultural setting and in one of the leading business centres in the world, which will familiarise you with international business practices.

Amity University Dubai is one of the most prestigious business universities in the UAE. All of our business programmes are globally recognised and accredited by the International Accreditation Council for Business Education (IACBE) and the Commission for Academic Accreditation of the Ministry of Higher Education, UAE.

Structure And Duration

The Bachelor of Business Administration program consists of 123 credit-hours spread over four years. Students can complete these hours in less than four years, subject to registering for 6 credit-hours during thesummer terms. Students can opt for a general BBA degree or a BBA with a concentration in Marketing, Human Resource Management, International Business, or Family Business and Entrepreneurship.

Program Structure

GENERAL EDUCATION (UNIVERSITY REQUIREMENTS) - 21 CR
COURSE CODE	COURSE #	COURSE TITLE	PREREQUISITES	COREQUISITES	CR
ARAB	102	Arabic Language			3
ENGL	102	English for Academic Writing			3
COMM	105	Public Speaking			3
GENE	120	Islamic Culture			3
GENE	210	UAE Studies			3
GENE	340	Innovation, Entrepreneurship and Sustainability			3
GENE	440	Ethics and Professional Responsibility			3
COMMON CORE (SCHOOL REQUIREMENTS) - 48 CR
COURSE CODE	COURSE #	COURSE TITLE	PREREQUISITES	COREQUISITES	CR
ISYS	110	Computer Software for Business		ENGL102	3
QMET	110	Business Mathematics		ENGL102	3
ACCT	110	Financial Accounting I		ENGL102	3
ACCT	120	Financial Accounting II	ACCT110		3
MRKT	120	Principles of Marketing	ENGL102		3
MGMT	120	Principles of Management	ENGL102		3
ACCT	220	Managerial Accounting	ACCT110		3
QMET	210	Statistics for Business	QMET110		3
BUSN	220	Business Law		ENGL102	3
FINE	220	Managerial Finance	ACCT120; QMET110		3
ECON	210	Microeconomic Theory	QMET110		3
BUSN	230	Business Communication	ENGL102		3
ECON	310	Macroeconomic Theory	ECON210		3
BUSN	340	Business Research Methods	45 Cr./H		3
MGMT	350	Strategic Management	MGMT120; MRKT120; FINE220; QMET210		3
BUSN	450	Business Simulation	MGMT350		3
MAJOR CORE (PROGRAM REQUIREMENTS) - 33 CR
COURSE CODE	COURSE #	COURSE TITLE	PREREQUISITES	COREQUISITES	CR
ISYS	220	Management Information System	ISYS110		3
MGMT	240	Human Capital Management	MGMT120		3
MGMT	320	Fundamentals of Supply Chain Management	QMET210		3
ISYS	320	E-Commerce	ISYS220		3
FINE	340	Financial Markets and Institutions	FINE220		3
QMET	350	Operations Research	QMET210	MGMT320	3
ECON	330	Managerial Economics	ECON210		3
MGMT	340	International Business Management	MGMT120; ECON310		3
BUSN	360	Internship	60 Cr./H		3
QMET	430	Business Analytics	QMET210		3
BUSN	440	Business Case Analysis and Writing	90 Cr/H		3
MAJOR ELECTIVES (CONCENTRATION REQUIREMENTS: MARKETING) - 15 CR
COURSE CODE	COURSE #	COURSE TITLE	PREREQUISITES	COREQUISITES	CR
MRKT	420	Consumer Behavior	MRKT120		3
MRKT	430	Strategic Brand Management	MRKT120		3
MRKT	435	Digital Marketing	MRKT120; ISYS220		3
MRKT	440	Retail Management	MRKT120		3
QMET	445	Marketing Analytics	MRKT120; QMET430		3
MRKT	450	Global Marketing	MRKT120; MGMT340		3
MRKT	490	Market Intelligence and Research	MRKT420		3
MAJOR ELECTIVES (CONCENTRATION REQUIREMENTS: HUMAN RESOURCE MANAGEMENT) - 15 CR
COURSE CODE	COURSE #	COURSE TITLE	PREREQUISITES	COREQUISITES	CR
MGMT	410	Performance and Competency Assessment	MGMT240		3
MGMT	420	Training and Development of the Workforce	MGMT240		3
MGMT	425	Employee Engagement and Retention	MGMT240		3
MGMT	430	Managing Diversity and Inclusion	MGMT240		3
MGMT	440	Total Rewards	MGMT240		3
MGMT	470	International Human Resource Management	MGMT240; MGMT340		3
MAJOR ELECTIVES (CONCENTRATION REQUIREMENTS: INTERNATIONAL BUSINESS) - 15 CR
COURSE CODE	COURSE #	COURSE TITLE	PREREQUISITES	COREQUISITES	CR
BUSN	445	International Legal Frameworks for Business	BUSN220; MGMT340		3
ECON	450	Global Economy	ECON210		3
ECON	455	Shipping and Documentation	MGMT320		3
ECON	460	International Trade	ECON210		3
MRKT	450	Global Marketing	MRKT120; MGMT340		3
MGMT	455	Global Sourcing and Negotiation	MGMT340		3
MGMT	470	International Human Resource Management	MGMT240; MGMT340		3
MAJOR ELECTIVES (CONCENTRATION REQUIREMENTS: FAMILY BUSINESS AND ENTREPRENEURSHIP) - 15 CR
COURSE CODE	COURSE #	COURSE TITLE	PREREQUISITES	COREQUISITES	CR
MGMT	425	Employee Engagement and Retention	MGMT240		3
MGMT	465	SME Ecosystem	MGMT120; ECON310		3
MGMT	475	Family Business Management and Governance	MGMT120		3
MGMT	480	Managing Venture Growth and Transition	MGMT350		3
MRKT	465	Technology, Innovation and New Product Development	NRKT120		3
FINE	410	Finance and Tax Strategies for Family Business	BUSN220; FINE220		3
FINE	430	Financial Risk Management	FINE220		3
MAJOR ELECTIVES (GENERAL BBA WITH NO CONCENTRATION: CHOOSE A MIX OF 15 CREDITS FROM DIFFERENT CONCENTRATIONS) - 15 CR
COURSE CODE	COURSE #	COURSE TITLE	PREREQUISITES	COREQUISITES	CR
		Any Combination of Credits from Offered Concentrations	As per Catalog		15

OPEN ELECTIVES (CHOOSE 6 CREDITS FROM ANY PROGRAM SUBJECT TO FULFILLING THEIR PREREQUISITES IF ANY) - 6 CR
COURSE CODE	COURSE #	COURSE TITLE	PREREQUISITES	COREQUISITES	CR
		Open Elective I	As per Catalog		3
		Open Elective II	As per Catalog		3

PROPOSED SCHEDULE OF DELIVERY

YEAR/SEM	COURSE CODE	COURSE #	COURSE TITLE	PREREQUISITES	COREQUISITES	CR
YEAR 1	ISYS	110	Computer Software for Business		ENGL102	3
FALL	QMET	110	Business Mathematics		ENGL102	3
	ACCT	110	Financial Accounting I		ENGL102	3
	ENGL	102	English for Academic Writing			3
	GENE	120	Islamic Culture			3
						15
SPRING	ACCT	120	Financial Accounting II	ACCT110		3
	MRKT	120	Principles of Marketing	ENGL102		3
	MGMT	120	Principles of Management	ENGL102		3
	COMM	105	Public Speaking			3
	ARAB	102	Arabic Language			3
						15
YEAR 2	ACCT	220	Managerial Accounting	ACCT110		3
FALL	QMET	210	Statistics for Business	QMET110		3
	BUSN	220	Business Law		ENGL102	3
	FINE	220	Managerial Finance	ACCT120; QMET110		3
	GENE	210	UAE Studies			3
						15
SPRING	ECON	210	Microeconomic Theory	QMET110		3
	ISYS	220	Management Information System	ISYS110		3
	BUSN	230	Business Communication	ENGL102		3
	MGMT	240	Human Capital Management	MGMT120		3
			Open Elective 1			3
						15
YEAR 3	ECON	310	Macroeconomic Theory	ECON210		3
FALL	MGMT	320	Fundamentals of Supply Chain Management	QMET210		3
	ISYS	320	E-Commerce	ISYS220		3
	FINE	340	Financial Markets and Institutions	FINE220		3
	GENE	340	Innovation, Entrepreneurship and Sustainability			3
						15
SPRING	ECON	330	Managerial Economics	ECON210		3
	BUSN	340	Business Research Methods	45 CR		3
	QMET	350	Operations Research	QMET210	MGMT320	3
	MGMT	340	International Business Management	MGMT120; ECON310		3
	MGMT	350	Strategic Management	MGMT120; MRKT120; FINE220; QMET210		3
						15
INTERNSHIP	BUSN	360	Internship	60 CR		3
						3
YEAR 4	BUSN	450	Business Simulation	MGMT350		3
FALL	GENE	440	Ethics and Professional Responsibility			3
			Major Elective 1			3
			Major Elective 2			3
			Major Elective 3			3
						15
SPRING	QMET	430	Business Analytics	QMET210		3
	BUSN	440	Business Case Analysis and Writing	90 CR		3
			Major Elective 4			3
			Major Elective 5			3
			Open Elective 2			3
						15
						123