A minimum 50% aggregate in CBSE grades X & XII, or the equivalent from alternative schools, is required.
Fees per year
AED 40 000
The BBA-General programme aims at developing business leaders having functional knowledge of all the domains of management. Students will develop an aptitude to meet challenges of the contemporary business world and enhance their knowledge to assess and capitalise on opportunities through innovation and resource maximisation.
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The course at Amity University Dubai is structured to give our students a sound knowledge of business fundamentals as well as real world exposure through industry interactions, case studies, role-plays, group projects and presentations.
Professionals can find lucrative opportunities in the area of retail, investment, merchant, treasury and forex banking, all branches of insurance such as life, property, automobile, and medical insurance. The rapid growing field of financial and investment services is also attracting many reputed firms and independent consultants.
Students will exhibit practical knowledge of management concepts and principles in a workplace environment.
Students will amalgamate learning from theory and experience, and make use of skills
developed across functional areas in order to make effective decisions.
Students will progress and sustain effective individual and organisational performance by leveraging research and IT skills.
Students will recognise and understand the use of assertiveness and influential skills.
Students will exhibit effectual communication skills that augment efficacy of managers.
Students will develop a positive outlook and gain the ability to create industrious managerial leaders and business networks.
Students will become ethically responsible managers that positively impact businesses and society.
Students will critically appraise and reflect learning and development throughout their career.
Every graduate will demonstrate a strong base of general management and have specialised skills in a particular area (Marketing, Finance, IT, HRM, and Entrepreneurship), as well as develop an ability to integrate knowledge of one area into another by understanding management as a comprehensive concept.
Graduates would be able to identify changes, opportunities and threats in a business environment, and demonstrate the ability to use various tools and techniques of research methodology to convert threats into opportunities and weaknesses into strengths.
Graduates will be able to critically analyse, evaluate and combine data into information relevant to make appropriate business decisions in order to improve the value delivery process.
Graduates would develop the skills and expertise needed to solve problems, and apply requisite research tools and techniques to solve business problems.
Interpersonal, a high degree of verbal, non-verbal and written communication skills would be part of every graduate’s abilities. They would also demonstrate business etiquette and be able to interpret and apply principles of cross-cultural difference in communication.
Graduates would develop the highest order of behavioural and interpersonal skills, and would demonstrate initiative and leadership skills.
Graduates will successfully recognise and identify diversity in cultures by showing a sensitivity to various cultural and environmental issues. They will also demonstrate traits of global business practioner.
Graduates will apply ethical business practices to demonstrate the highest level of commitment to professional code of conduct in the arena of business management
Every students will acquire the necessary skills to be a manager and practice creativity, analyse risks and explore opportunities to create new business propositions.
Students will be able to successfully recognise the need for and have preparation and ability to engage in lifelong learning in the domain of business management.
Students will be able to assess business environments, evaluate competitors, determine strategies and overcome challenges.
Students will be able to identify networking opportunities to improve the value chain, and effectively make use of social media to reach out to stakeholders.
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